Google acquires Applied Semantics

• Apr. 24, 2003

It’s been a while since we last talked about Google.  There was a time not too long ago that Google was topping our news articles on a daily basis.  We haven’t heard a lot out of the Google camp until lately.

They recently announced a new acquisition which will help them to better place content specific ads.  Applied Semantics makes software which analyzes and qualifies the content of a web page in order to help determine what the best advertising is to place on the page.

This acquisition is definitely good for Google.  Now that they have the ability to analyze a page (presumably better than their own crawlers can do) they will be better able to server up AdWords which are a better match to the page content.

This should give them an edge over their main competition – Overture - who plans to develop this type of technology to serve their PPC ads on partner sites as well, but that is likely 6 months to a year away.

Rob Sullivan
Production Supervisor
Searchengineposition.com
Search Engine Positioning
specialists