Search engine positioning, search
engine optimization, search engine marketing. Whatever you call it, study
after study has shown that it's the single most effective way to attract
qualified first time visitors to your site.
Independent studies have shown that
search engines are the first place that people turn on the Internet to
find information on products and services. Visitors from search engines
are more likely to stay longer on your site, remember what they've seen,
and, ultimately, buy. Search engines listings outperform every other form
of online marketing.
But, despite the overwhelming evidence
available about the value of search engine marketing, the fact remains
that less than 25% of all website owners have an effective search engine
marketing campaign. Less than 10% of site owners use a professional search
engine optimization firm.
The purpose of this site is to provide
an "executive summary" of the search engine marketing and
optimization industry. It's a place for site owners and webmasters to turn
when they want to find out quickly about new developments. Here, you'll
find quick access to the latest stories as well as our own articles about
e-marketing in general and search engine marketing specifically. It's not
meant to be a training center for those who want to become search engine
positioners, although those people will undoubtedly find our site a
valuable resource (for these people, we recommend Danny Sullivan's
excellent www.searchenginewatch.com). It's meant as an educational tool for the business
owner who recognizes the value of search engines as a marketing tool.
Capsules of the Major Search
Engines and Directories
The Hype vs The Reality of Search Engine
The Importance of Positioning
The Dangers of Paying Per Click
Positioning Frequently Asked Questions