In a previous post I talked about what I thought Corporate Culture was. But there are many things that are done each day that can slowly chip away at a positive culture. I have compiled what I think are the TOP 5 Corporate Culture Killers.
- URL Guidelines for SEO from Marketing Jive
- Google's Best Practices for Product SearchMarketing Jive outline some of Google's best practices for product search.
- SEO-Space Morphs Into Marketing JiveThe blog formerly known as SEO-Space has recently morphed into Marketing Jive a place for online marketing discussions.
- SAR-R: Search and Rescuing ROIEnquiro's Kyle Grant on the importance of improving return on investment (ROI) from search based activity. Included are 8 tips for improving ROI with Search based activity.
- PPC Best PracticesKyle Grant has written a great four part piece on key PPC best practices over at ASK Enquiro. In the first installment, Kyle talked about how to stop thinking PPC and start thinking consumer initiated marketing.
- Enquiro Raises $10K for Kids in 4 Hours
- Third Anniversary of the Discovery of Google's Golden Triangle
It's been three years since Enquiro Search Solutions Inc. coined the phrase "Google's Golden Triangle" from initial eye tracking research on how users interact with search engines.
- Enquiro Open House: Saturday, December 1, 2007For those of you in the area, Enquiro will be conducting our first Open House here in Kelowna on Saturday, December 1, 2007. The Enquiro Open House is a chance to meet us and get a better idea of what we do with our usability research and our online marketing solutions.
- Job Postings at Enquiro for Kelowna
- Google Announce Mobile Project: GPhone? No Android
- "The Intern:" Is it better to vent or to hold it in until you explode?
How beneficial is a complaint in terms of the customer/company relationship? How does a complaint actually help a company's growth and image?
- "The Intern": Donut Optimization: Why Cream Filling is Better Than a Hole in Your Web Site
What do an SEM lacking web site and a donut with a hole in the middle have in common? Keep reading and you'll find out!
- "The Intern": Companies and Charity Events: The best hook-up since Macaroni and Cheese
Enquiro's 6th Annual Stampede Pancake Breakfast was a HUGE success! So, why should more companies organize charity events?
- Enquiro 6th Annual Pancake Breakfast2007 marks the sixth annual Stampede Pancake Breakfast from Enquiro. This year's event will carry on Enquiro's five year Stampede tradition of hosting a pancake breakfast to help local charities. Everyone is welcome to attend the breakfast; it will take place from 7:00 a.m. – 10:00 a.m. at the corner of Dickson Avenue and Dayton Street in Kelowna, British Columbia
- Google Cost per Action is in Beta
Widely discussed and now into fruition is the Google Adwords Cost per Action advertising model. This is something that has been widely anticipated by advertisers, no longer are we simply paying for clicks, but now for completed actions.
- "The Intern:" The Top 10 Most Unusual Excuses for Being Late For Work: Enquiro Style
Some unusual excuses for showing up late for work. The entries in this top 10 list were contributed by the Enquiro team and compiled by "the Intern."
- "The Intern": Ask-aholics Anonymous is Now in SessionA look at the recently updated Ask.com Homepage: the new layout and the MyStuff feature.
- Google Analytics Gets Better and BetterThe latest post from the Google Analytics Blog reveals that Google has just added new features to its analytics product.
- You can run, but you just take it with youCell phones are rapidly becoming the next media for push advertising, begging the question where should advertisers draw the line? Should advertisers be allowed to access personal communications devices without permission to deliver their ad content to you?
- An Inside Look From An Online Marketer
Also known as, SEO Consultant, SEM Strategist, Search Engine Marketing Specialist, Search Success Strategist (and more). I recently interviewed Jody Nimetz the Senior Organic Search Strategist at Enquiro Search Solutions Inc. about his job, culture and the future of online marketing. Here is part 1 of what we talked about:
- VisiStat, Inc. Announces The Release of VisiStat 5.0VisiStat, Inc. announced the release of version 5.0, the latest update of their popular suite of Web analytics, visitor tracking and marketing performance tools. "VisiStat's Web 2.0 tools allow our customers to start seeing the big picture in real-time, from the very moment they begin tracking," said Stephen Oachs, Director of Technology for VisiStat, Inc. "VisiStat's mission is to provide our customers with a complete story of their Website."
- "The Intern": iGoogle: Aye Carumba it's Neat!
A blog about iGoogle, Google's new customizeable homepage.
- Guide to Google's Universal Search
As most people know by now, Google has updated its algorithm and search results page so that the results are not limited to text. SE Round Table has created a great preliminary guide on how to capitalize on Universal Search.
- 72 Benefits of Customers: Ode to the B2B ConsumerCall it a cliche, but in the B2C world there is a saying that "the customer is always right". While this may or may not be entirely true, there is something to be said about this statement. In the Business to Business (B2B) arena, the importance of the consumer cannot be understated. In fact in any marketing transaction the importance of the customer is the sole reasoning behind why there is a transaction in the first place.
- Top 5 Corporate Culture Killers!
- "The Intern": Explaining Cookies With...Cookies!A blog posting about the use of HTTP cookies with reference to the actual delicious treats. Description of the different types of cookies and how the HTTP cookie is used by your computer system and the originating website.
- Google Soars, Microsoft Plunges
The latest Search Engine Market shares from Nielsen/NetRatings shows that Microsoft's share dropped from 10.1% in March to 9% in April while Google increased 1.5% to 55.2%
- Oracle Shifting Portal Emphasis to new Web Center OfferingCMS Watch released research today at the Shared Insights' Portals and Collaboration Conference finding that Oracle is shifting its enterprise portal emphasis from its traditional Oracle Portal product to its new Oracle Web Center (OWC) Suite offering.
- Research finds vibrant regional marketplaces for ECM toolsCMS Watch, has found that despite consolidation among the biggest Enterprise Content Management (ECM) Suite vendors -- customers outside North America can turn to myriad, healthy local ECM technology suppliers.
- "The Intern": Why Should Any Student Go Into Cooperative Education (Co-op)?
In her blogging debut "the Intern" explains why co-op is an avenue that should be explored by any and all students.
- Podcast: CMS Watch - Web Analytics ReportCMS Watch has recently released one of the most comprehensive Web Analytics Reports I have ever seen. It compares 13 major analytics vendors across numerous segments.
- Odden Interviews Hotchkiss
In his series called "Spotlight on Search," Lee Odden interviewed Enquiro's Gord Hotchkiss at the latest Search Insider Summit.
- ASK Enquiro in AprilEnquiro's very own news portal, ASK Enquiro, was on fire in the month of April. ASK Enquiro authors wrote on a variety of different topics including: B2B Search Marketing, Personalization and Usability.
- PPC Account Snapshot (Beta)Google Adwords has given advertisers one more tool to provide instant at-a-glance account information and trending. The Account Snapshot, still in Beta, is a definite time-saver.
- Overture Keyword ToolThe day may be finally upon us where we say good bye to the Overture Keyword Tool as the Overture resource center has taken on a completely new look, minus the Keyword Tool.
- Google Outperforms Microsoft, AgainAccording to a news source, Google surpassed Microsoft in terms of the number of visitors to their appropriate web properties for the month of March.
- Mobile SEO as Part of B2B Online MarketingSo exactly what is mobile marketing or mobile SEO? Can it be used by B2B marketers as a lead generation tool? Should it be used by B2B marketers as part of an online marketing strategy at all?
- Search Engine Strategies - New York RecapRecaping the events and news stories from Search Engine Strategies in New York last week
- Into the Heart of Web Marketing's 'Golden Triangle'
I left Ontario on a one-way plane ticket to Kelowna, B.C. a few weeks ago; it never occurred to me that I was heading straight into a ‘Golden Triangle’. And I didn’t get lost either. I landed right at Enquiro Search Solutions; Enquiro is a leader in B2B search engine marketing. (Not to mention a pretty cool place to work.)
- Browser Wars Spring 2007 - Firefox and Internet ExplorerAccording to industry resources, Internet Explorer 6 is still the most common browser, XP is the most dominating operating system, and most users are using a display with 1024x768 pixels or more, with a color depth of at least 65K colors. So what does this mean for users of Fire Fox?
- Google Officially Updates Top Sponsored AdsGoogle Adwords has finally gone through with a major cosmetic change in terms of how the top sponsored ads appear.
- Will Your Children Ever Read An Actual Newspaper?
- Matt Cutts HackedEvidently no website or blogger is safe from hackers looking at Matt Cutts' blog this weekend. His blog was hacked and there were some hints for future hacks to come. This could be an April Fools joke as well.
- Just a Saccadic eMotion
The post was referencing the Eye Tracking survey comparing it to some work being done by ad consultancy PreTesting. They have just rolled out a new system called eMotion, using a PC-connected camera to measure the saccadic motion of the eyes
- Participate in our B2B Survey
We need your help to learn more about how Business to Business Buying Decisions are made. Please take 25 minutes to complete this survey by clicking here: http://enquiroresearch.com/Research-Pre-Survey.html
- Back in the day
Ever wish you could recall what your web pages looked like as they appeared four or five years ago? Now you can! You can set the Wayback machine back as far as 1996.
- Enquiro Bloggers This Week - Mar 12 - Mar16The week at Enquiro. Recap covering what Enquiro Bloggers had to say.
- Vanessa Fox Reports: Google Update Links Feature in Webmater Tools
- Cisco to Purchase WebEx Communications for $3.2 BillionBloomberg is reporting that Cisco to Purchase WebEx Communications for $3.2 Billion. WebEx Communications Inc., the largest provider of Internet teleconferencing services. Cisco Systems Inc, the world's biggest maker of computer-networking equipment, is making the move in an attempt to counter Microsoft's expansion in the teleconfereincing market. Microsoft bought WebEx rival PlaceWare Inc. in 2003
- Google Talk Gadget Released for Personalized Google PagesGoogle has announced the release of the Google Talk Gadget for your personalized Google homepage.
- The King of the OS Mountain Dethroned?
I doubt that Microsoft is worried about its position as the market share leader is the world of Operating Systems (OS). Should Microsoft be worried?
During the first two weeks of March couple of articles have peaked my curiosity. First was the mention that the US Department of Transportation (DOT) has placed “an indefinite moratorium” on Microsoft’s products applied to all DOT’s computer systems. The moratorium was applied to Microsoft’s Windows Vista, Internet Explorer 7 and Microsoft Office 2007 suite. As it turned out this bid of bad news was just the beginning for Microsoft.
- Is the Google Phone Real?There is been quite the buzz regarding the possibility of a Google Phone over the last couple of weeks and yesterday there were even images of what the Google Phone could look like.
- More Proof of Alexa's Bias
Information gathered by the Director of Research at Google on the bias found in the Alexa metrics.
- 5 Reasons Why Yahoo Will Gain Market Share from Google
While Yahoo may never overtake Google as the number one search engine, they will provide stiffer competition for Google. In 2005 Yahoo Chairman and CEO Terry Semel promised "important upgrades" in search advertiser platforms offered by Yahoo. We are seeing the result now with "Panama". With a number of social networking offerings, Yahoo may be starting to make the move from the outhouse to the penthouse.
- Usability for Children - Lessons LearnedRecently at Enquiro, we performed a Usability Study on a children's website for kids between the ages of 8 and 11. The study itself was a success, and there was enough valuable information to keep the site owners busy for some time to come, though it did open our eyes to working with children.
- No Follow: Friend or Foe?...there has been a lot of discussion lately as to whether the No Follow Attribute is a good thing or a bad thing...
- Enquiro Provides Insight on Click FraudThe Enquiro team provides their insight on the latest announcement about Click Fraud by Google. These articles are a must read...
- Quintura - a Russian tag cloud search engine interface
I’ve been fooling around with the new Russian search engine interface Quintura that was released Monday.
- Blogger Issues with GoogleWhen users switched over to the new version of Blogger they got more than just a template change.
- Google Supplemental Results Got You Down Before Valentine's Day?More and more results are entering Google's Supplemental Index? Is this necessarily a bad thing? Here's some thoughts on Google's Supplemental Index and how to keep your site in Google's main index.
- Enquiro Bloggers This Week - Feb 5 - Feb 9The week at Enquiro. Recap covering what Enquiro Bloggers had to say.
- Org chart wiki for Google
- Google Adds Links Tab to SitemapsGoogle adds links tab to Google Webmaster's Tools to display external link inventory for sites.
- Enquiro Bloggers This Week - Jan 29 - Feb 2The week at Enquiro. Recap covering what Enquiro Bloggers had to say.
- Google Local Gone Wrong
Useful tool for online searchers, or platform for slander? How some people are using their Google Local powers for evil.
- Bill Gates on Windows VistaIt's been 5 years since the last OS release, hear what Bill Gates has to say about Microsoft Windows Vista.
- Enquiro Bloggers This Week - Jan 22-26
The week at Enquiro. Recap covering what Enquiro Bloggers had to say.
- Google and Microsoft Together AgainToday marks the beginning of the World Economic Forum in Davos, Switzerland. The pupose of the forum is to engage leaders in partnerships that will help shape global, regional and industry agendas.
- New SEMPO Training Program Launches
- Have you seen my Google.de?
Pssst, mister, wanna buy a Google.de domain??
- Google Release Confidential User Data - Is This AOL All Over Again?... Google’s anti-phising blacklist contained confidential usernames and passwords of individuals, including logins for bank accounts...
- Search Engine Market Share for Sale!Move over Google, Yahoo! and MSN are making a move, or so statistics say.
- Wikipedia Implements No Follow Attribute on LinksIn an attempt to combat spam, link builders and blackhat SEO manipulation, Wikipedia has implemented a no follow attribute to all outbound links
- Dashes vs Underscores - But What About noneoftheabove?
There has been a long running debate over whether it is more effective to use dashes or underscores in URLs to achieve the perfect mix of user-friendliess AND search engine visibility, but there's a new option emerging -- that is, neither dashes NOR underscores.
- Enquiro Bloggers This Week
At the end of Every week starting today I will be doing a weekly wrap up of the latest posts by Enquiro's Team of Bloggers.
- Consumer Generated MediaConsumer Generated Media (CGM) has been gaining ground and notoriety as one of the fastest growing trends in online marketing.
- Online Video Ad Best Practices Revealed
A recent research report regarding web video advertising confirms that basic marketing practices apply to internet video advertising. A recent article by “Advertising Age” details what practices improve the performance of online video ads.
- Review of WikiseekWikiseek is a new search engine that indexes only Wikepedia and the linked sites referenced therein.
- Googlized Yahoo Home PageWhat if the Google home page looked like Yahoo's? It would be quite interesting but I don't think it would serve the same intentions as their current look.
- First Google Update of 2007SEO-Space describes the first update of 2007 for Google. Could there be more to come?
- SEO Leaders - Who's on Top?There has been a lot of discussion lately on the Top SEO leaders in the industry. The issue that I have is using the word "leaders". The way this industry changes so quickly, it doesn't take much to become a "leader".
- SES: Professional Search Marketing 101
- Matt Cutt's Ties with GoogleIn a recent post on his blog, Matt Cutts discussed the need for Google to not just have one unofficial blogger (himself), but for them to have “lots of unofficial bloggers”. This could simply be an attempt to spread the wealth, opening up the waters for new Google bloggers to swim in. Or it could be that Matt is slowly letting go of the steering wheel, easing back in order for someone else to take control.
- Mobile Advertising - The Next Step in Consumer-Initiated Marketing
Verizon, AT&T, and Reuters have all launched mobile advertising on their sites. The next step has been taken towards ad-based revenue models of the mobile market by the major telecom providers in the United States.
- Top Search Stories of 2006A look at the top 26 search and search engine related stories that happenend in 2006 as determined by Jody Nimetz of SEO-Space.
- Top 10 Reasons Why Google Should Buy MySpace in 2007Overheard discussion between Larry and Sergey at a San Jose Taco Bell as to why they should buy MySpace in the next quarter (funny).
- Digg the New Google?Todd Malicot wrote an interesting article which got posted at WebProNews talking about how if Digg made some improvements, it could be the next Google.
- Mobile Advertising EffectivenessOne of the hottest predicted marketing trends this year has been the introduction of mobile advertising to your cell phone. The opportunity for marketers is extraordinary, however it posses a question of how much advertising is the user willing to accept?
- User-Generated Video Content ArrestsA Canadian YouTube first has the Winnipeg Police arresting two teens for their video posting.
- MySpace vs. Yahoo - Who's Bigger?Recently many analysts have remarked that MySpace has taken over Yahoo in terms of total page views. I recently came across another blog’s posting where this debate was given evidence and decided to look into it.
- AJAX and Web AnalyticsPeople are always wondering what exactly AJAX is and what the big controversy is over being able to measure it effectively using Web Analytics.
- Yahoo Update Underway
- Does Google Provide the Most Relevant Search Results?
- Search Engine Land Gets Ready for Official Release
Monday, December 11th is slated to be the official release of Danny Sullivan's new project Search Engine Land. For the past few weeks, Search Engine Land has consisted of a blog with posts from industry folk such as Barry Schwartz, Bill Slawski, and Danny Sullivan himself.
- Simple SEO for Blogger
Default templates in Blogger don't support SEO friendly meta tags, but with simple adjustments anyone can have dynamic meta keyword and description tags.
- StatCounter Integrates With Google MapsStatCounter adds new reports which shows visitor referrals by country on a Google Map. The new Google Map reports follow StatCounters simple but effective appeal
- Yahoo Releases New Crawler - Welcome Yahoo Slurp the SecondToday Yahoo announced the release of their new spider, Yahoo Slurp. Wait a second wasn’t their spider already called Yahoo Slurp?
- Google Sitemaps Continue to ImproveI’ve been a fan of Google Sitemaps since their initial release last year. For myself, I felt that the true benefit of Google Sitemaps would be to provide insight as to various potential indexing issues with my client’s sites.
- Ready Your Stations - The Battle has Just BegunUndoubtedly, Google is following the old Microsoft competitive business model by releasing alternatives to Microsoft's core product improvements on the web for free. Didn't Microsoft write those rules in the early 90s?